Jeremy Erickson

ENVIRONMENTAL DESIGN · SPATIAL STORYTELLING · VISUALIZATION

I create environments and experiences that bring ideas, brands and stories to life.

My work brings together spatial design, visual storytelling, 3D visualization and creative development to create engaging physical experiences. From permanent branded environments to live events and immersive installations, I connect creative vision with the practical understanding needed to bring ideas into the real world.

SELECTED WORK

A selection of experiential environments, branded spaces and live experiences developed for global brands and audiences.

ABOUT ME

I'm a multidisciplinary designer with a background spanning experiential design, environmental graphics, retail, entertainment and live events.

I combine creative thinking, spatial understanding and technical execution to develop ideas from the first concept through design development and production.

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LET'S CONNECT

Have a project in mind or interested in working together?

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Jeremy.Erickson@me.com

Target Wonderland

A Holiday Experience in Three Cities

Target Wonderland

Client: Target | Agency: Wasserman | Year: 2023

Locations: New York, Dallas, Los Angeles

Disciplines: Experiential Design, Spatial Design, 3D Visualization

Project Overview

A holiday experience created for Target, bringing the brand's seasonal campaign to life through an immersive, multi-city activation. Built around the theme of holiday travel, the experience transformed three distinct locations into playful, interactive environments combining branded installations, spatial storytelling and opportunities for guest engagement.

My role

Working with Wasserman's creative team, I partnered with Keirstin Fernandes to develop the 3D environments and spatial layouts for all three locations. Under the creative direction of Jason Fisher, I created and modified 3D models, developed materials and textures, composed environmental elements, and produced visualizations to communicate the design intent.

My contribution focused on translating the creative direction into cohesive spatial environments while adapting the layouts and individual elements to the requirements of each venue.

Design development

The visual language combined Target's recognizable red-and-white identity with a vibrant holiday palette, playful geometric patterns and oversized environmental elements.

Through 3D modeling and visualization, I developed and refined individual installations and themed environments, exploring scale, composition, materials and their relationship to the surrounding space.

Spatial planning and adaptation

Each activation presented a different spatial challenge. I developed and refined the layouts for New York, Dallas, and Los Angeles, positioning the various installations and experiences to create a cohesive environment while accommodating the characteristics of each venue.

The finished experience

Los Angeles Activation

Dallas activation

New York Activation

Lexus — Capital One Arena

Lexus — Capital One Arena

Project Overview

A permanent vehicle display created for Lexus at Capital One Arena in Washington, D.C. Designed to showcase the Lexus TX 500h within a high-visibility venue environment, the installation combined architectural elements, integrated lighting, digital content and branded graphics to create a distinctive display that elevated the vehicle and reinforced the Lexus brand experience.

My Role

I led the creative development and design of the complete display, including the architectural backdrop featuring vertical wood slats, integrated lighting, vehicle pedestal, floor graphics and supporting graphic layouts. I developed the design through 3D visualization and renderings, refining the composition and presentation to create a cohesive environment that complemented the vehicle while maintaining a strong Lexus brand presence. Following design approval, the project was advanced through fabrication drawings and build coordination by the ASV production team.

AWS Gen AI Experience Center

16075 Amazon Gen AI Display-A0-Floor Plan.jpg

16075 Amazon Gen AI Display-A1-Overview.jpg

AWS Gen AI Experience Center

Project Overview

An architectural transformation of an existing Amazon Web Services (AWS) demonstration environment into a next-generation AI experience center. The design reimagined the space as an integrated, technology-focused environment, bringing together multiple AI demonstration stations, interactive displays and branded architectural elements. The result was a cohesive visitor experience designed to support live technology demonstrations while creating a distinctive visual identity for AWS.

My Role

I developed the creative concept and spatial design, exploring multiple design directions to balance the existing architecture with the functional and experiential needs of the space. The final design incorporated integrated lighting, branded architectural surfaces and dedicated demonstration stations, accommodating multiple simultaneous presentations while creating a consistent visual language throughout the environment.

Project Status: Client Approved · Advanced to Fabrication

Testimonials

Featured

Fox Racing

“Jeremy is a creative, dedicated, and results-driven professional who has made a significant impact on the success of the business. Jeremy's contributions were instrumental in ensuring the brand message was consistently and effectively communicated across various executions including retail, pop-up, trade shows, and events. He demonstrated exceptional leadership in his role, provided guidance and direction to teams, established standards and guidelines, and developed space planning strategies that ensure a consistent brand voice across all spaces.”

— Donny Perry | Director of Retail Experience – Fox Racing

Skyline Orange County

“As Director of Creative Services at Skyline, Jeremy’s ability to translate a client’s objectives into a design that not only showcased their brand but was also highly functional and flexible was exceptional. His structural and technical knowledge was really at an expert level. And Jeremy’s communication skills helped guide clients into a solution that was the right fit for their needs. Jeremy’s creative designs closed sales, won awards and were a key component to the success of the company!”

— Christine Galluch | Snr Account Executive – Skyline Orange County

IDzyne Marketing

“I had the opportunity to expand my service offering by creating custom showroom displays for Dynacraft, a licensed product manufacturer. I immediately turned to Jeremy to partner with me on the design strategy, creative and 3D modeling. Jeremy was easy to work with and intuitively understood what the client was looking for. He was professional and organized in the initial client meeting. We came away with a clear understanding of what they needed and a detailed budget and timeline for completion. The client was ecstatic about their initial design proposal and renderings. Jeremy was resourceful in creating an impactful display within the space and budget that the client set forth. He was also very flexible and responsive with last minute changes that needing to be implemented within the original timeline. The project was completed on-time and within budget. Dynacraft was extremely happy with the end result. I would recommend Jeremy without hesitation. He helped educate me on selling this product and in turn I have created a new revenue stream for my company.
I highly recommend Jeremy for his creativity not only in design but for his ability to think in original and strategic ways.”

— Marcia Obsniuk | President – IDzyne Marketing