Dynacraft - Transformers® Showroom Bike Display
Dynacraft is the largest privately held distributor of bicycles, scooters and battery-powered ride-on toys in the United States, available at major national and regional mass market retailers throughout the United States, Canada and Puerto Rico. Founded in 1984, over 30 years and 77+ million units later, Dynacraft is the preeminent player in the wheeled goods industry, and the North American leader in the design and distribution of bikes, scooters and battery-powered ride-on toys.
IDzyne, a boutique marketing agency, partnered with me to develop a custom-build licensed product area for Transformers®. I created the initial design renderings from Hasbro’s approved mock-up showing the layout and positioning of graphics within the allotted space. Next, I created the build guides to include CAD drawings showing sizes, dimensions, material specifications that were sent out for bid. Working with the marketing team at Hasbro, I developed the final production art. I worked with the fabrication team to review shop drawings and answer any questions about how this was to be built and installed into the showroom. Dynacraft and Hasbro felt that this experience brought to life the essence of the Transformers® brand.
Team: Dynacraft marketing team, IDzyne CEO and Project Manager
Creative Direction: Jeremy Erickson, Production Artist: Jeremy Erickson
Role: Concept Renderings, Structural CADs, Design Intent Documents, Material Specifications, Art Direction
Build Guides, Production Art
Type: Showroom Display Structure and Graphics
Software: IronCAD, Strata 3D, Keynote, Photoshop, Illustrator, InDesign
