VANS x Marvel Collaboration

I worked with VANS Senior Global Environmental Designer, Emily Phipps to create the concept renderings and build guides for the Marvel collaboration with VANS. We used Sketchup Pro and Keyshot to create the renderings. We packaged everything together using Keynote to create the build guides for our partners and vendors. The idea was to create depth and movement with the various layers of graphics such as the moving Spiderman board graphic and the lenticular comic board graphics. We carried this idea across all the window, table and wall elements with our wholesale and retail partners.

Each window incorporated multiple layers of graphics. The first layer was the window cling call to action. Next was a light box with the MARVEL / VANS collaboration logos. Behind that was a motorized Spiderman board graphic. The background elements included a double-sided fabric banner with a mix of suspended board graphics, lenticular board graphics and clear acrylic graphics.

Team: VANS Environmental Design Group, VANS Global Product and Marketing teams

Senior Environmental Designer: Emily Phipps, Production Artist: Brittany Wentz

Role: Build Guide, Art Direction, Structural Design, Graphic Design, Material, Fixture and Production Art Specs.

Type: Retail Windows, Fixtures, Tables, Graphics

Software: Sketchup Pro, Keyshot, Keynote, Photoshop, Illustrator, InDesign