Fox Racing – Sales Meeting 2020
Every year Fox has a fall sales meeting designed to educate, excite and promote the launch of Fox’s new product lines for Motorcross, Mountain Bike and Apparel.
Keynote & Apparel Presentation Area
This “Main Street” area within our corporate office is where the Keynote presentation simulcast and apparel product lines would be displayed. As part of the Keynote, the Global Product Marketing Director and MX athelete were to ride Motorcross bikes onto the stage, give the presentation, and exit down the middle of the stage between the audience. Afterwards the apparel product lines were displayed within the three rooms surrounding the main stage.
Team: Global Retail VM Group, Sales, Marketing and Executive teams
Freelance Graphic Designer: Jolene Reichman
Role: Concept Renderings, Design Intent, Build Guides, Art Direction, Structural Design, Graphic Design, Material and Fixture Specifications and Production Art Specs. I also managed one freelance graphic designer to execute all of the production art graphics.
Type: Global sales meeting for Spring ‘21
Software: Sketchup Pro, Keyshot, Keynote, Photoshop, Illustrator, InDesign, Acrobat
Mountain Bike Product Area “War Room”
The “War Room” is a multi-purpose room inside of our corporate office. This is where the Mountain Bike products (helmets, goggles, guards, gloves, jerseys, pants, shorts, jackets, gear bags, backpacks and accessories) would be displayed. Included in this room was AV and an 80” TV for presentations, a 48” TV with looping marketing videos for Retail, large format retail and POP graphics and a preliminary example of our new Shop-in-Shop program.
Motorcross Product Tent 40’x80’
This product tent area just outside of our corporate office is where the Motorcross products (helmets, goggles, guards, gloves, jerseys, pants, boots, gear bags, backpacks and accessories) would be displayed. Included in this room was AV and two 65” TVs for presentations, tables and seating for classroom style product instruction, large format retail and POP graphics and four product vignettes with product on mannequins.
