VANS x Van Gogh Museum Launch Event

VANS x Van Gogh

VANS collaboration with Van Gogh Museum launch party.

This event celebrated the launch of VANS collaboration with the Van Gogh Museum in Amsterdam. Vans worked closely with the Van Gogh Museum team to select four main bodies of work that speaks to the creative ethos of Vans’ design as well as personal moments from the artist familial history. Skull, Almond Blossom, Sunflowers and Van Gogh’s self-portrait are celebrated through an extensive Vans collection, showcasing some of Van Gogh’s most revered artwork in a new way.

I collaborated with VANS Event Designer Ina Kanoaki to create the final renderings and vendor build guide for the Launch Event in Amsterdam. I created the build guide including the structural design and graphic design. I specified the product display areas and table setting props. I also worked with Brittany Wentz who created the final production art for the event graphics.

Team: VANS Environmental Design Group, VANS Global Product and Marketing teams

Creative Direction: Ina Kanoaki, Production Artist: Brittany Wentz

Role: Build Guide, Art Direction, Structural Design, Graphic Design, Material, Fixture and Production Art Specs.

Type: Event Launch Party