Signage and Wayfinding programs have the power to build brand images in three-dimensional, environmental form.
Wayfinding refers to information systems that help guide people through a physical environment and enhance their understanding, experience of, and connection to a space. When people feel connected to a place they feel fulfilled and are more likely to return.
Signage is one part of a comprehensive wayfinding system. They are aimed at their intended users and derive part of their meaning from their location. Signs are a graphic means to an end. They help wayfinding and understanding of a site by conveying messages that would otherwise not be told.