New World Medical 20x20 Exhibit

New World Medical manufactures cutting-edge glaucoma surgical devices. Their flagship products which include the Ahmed® Glaucoma Valve, Ahmed ClearPath®, Kahook Dual Blade®, and KDB GLIDE® alleviate the suffering of glaucoma patients globally.On this project I created:

Concept Renderings, Structural CADs, Material Specifications, Build Guides and Production Art Specifications

PROCESS – STRUCTURE DESIGN / ESTIMATING

We went through a couple of rounds of revisions as we narrowed down the design. At first they were primarily interested in a graphic heavy exhibit with some product displays. As we worked through the designs it was clear they wanted something more interesting and unique. We changed our approach by changing exhibit systems and leveraged some interesting hanging lights, smaller backlit cubes and decorative plastic panels from Koziol. Koziol had many shapes and patterns to choose from. The pattern we chose worked really well with the graphics they wanted to use and helped add interest while breaking up the shapes. I created the Structural CADs and material specifications so that the estimators can quickly generate a project estimate.First and second round renderings used placeholder graphics from their website which allowed us to quickly generate these renderings without having to wait for more polished graphics. The client understood the need for speed. Ultimately they wanted to have their in-house designers to have a say on the final graphics.

Product flyer

Discovery Meeting Notes and Sketches

Preliminary Rendering 1

Preliminary Rendering 2

Preliminary Rendering 3

Preliminary Rendering 4

Preliminary Rendering 5

Preliminary Rendering 6

PROCESS – GRAPHIC DESIGN

Once the structural design and final cost was approved the client wanted their internal design team to generate the graphic direction. I provided the production art specs and we took their high resolution files and made them production ready. These are some of the graphic layouts used in production.

FINAL RESULT – AMAZING

New World Medical was thrilled with the execution and the amount of positive buzz and feedback they received at the show. It met all of their objectives for the show and delivered a positive ROI.