Fox Racing - Outdoor Retailer Booth

For the January 2023 Outdoor Retailer - Snow Show in Salt Lake City, I spearheaded the creation of a fresh booth design for Fox Racing. Collaborating closely with our team, including the Global Creative Director, Global Marketing Director, Director of Retail Experiences, Global Marketing Manager, and Visual Marketing Manager, we crafted a dynamic 20’x20’ booth layout. Despite tight budget constraints, we aimed to maximize the impact of our internally developed fixture system, "Freestyle," for product display. Our booth featured two demo stations equipped with storage and display racks showcasing our latest apparel lines, alongside a prominent central monitor streaming a captivating video loop. Mannequins were strategically placed to further highlight our products. The primary objective of this endeavor was to introduce Fox Racing apparel to new wholesale retailers, with the ambitious goal of securing numerous new accounts. Delightfully, our efforts paid off, as we successfully secured over 8 new wholesale accounts during the event.