AT&T CFP 2024

In leading the 3D design and layout aspects of the project for the 2024 AT&T College Football Playoff booth, Wasserman entrusted me with creating the layout in 3D within their specifications. Additionally, I was tasked with creating the build document with material specifications for estimating and final vendor build. I collaborated closely with the ACD, William Gross, and the 3D Experience Director, Chris Belchar, to seamlessly integrate various existing AT&T assets from Wasserman's inventory into our design, ensuring a cohesive and impactful final product.

Preliminary space layout.

Optional layout with different side walls. Wasserman wanted to see a more organic or curved side walls that didn’t take up as much floor space.

As Wasserman further defined and Improved the scope and details of the activities within the space, I updated and enhanced AT&T 5G helmet story area with Chris Belchar.

Final Design. I created the renderings using Sketchup and Vray.